Vans:

Vans wants to re-authenticate itself with the skate culture, by reminding the everyday skater to never forget where they came from.

Print:

Guerilla:

Vans will place wall murals in select secret street skate spots.

Social:

When skaters find these skate spots, they can share a photo via social media with the hashtag #neverforgetyourroots for the chance to win Vans newest pro skate collection.

Art Director: Sarah Daboub