Ole Smoky Moonshine:
Ole Smoky Moonshine is the little known founder of racing as we know it. To remind people of the ones who started it all, Ole Smoky is taking over Talladega.
Signage will be placed all over The Talladega Superspeedway, to let people know who the real king of racing is.
Vintage race cars with be installed Talladega as well as in front of select liquor stores.
Art Director: Sarah Daboub