UKG

Work today is less of a profession and more of a relationship (of course we know this, we work in adland).
But what if work did what your ex won’t - reflect, grow, learn to respect your boundaries and come back better; ready for a healthy relationship.
We personified work to show how with UKG, work can do just that.

LAUNCH FILM

We launched with a hero film where work reached out to viewers to show how they’ve changed.
Who voiced work? Adam Scott, who else.

PRINT

The launch film was supported with a full page print ad - a declaration and grand gesture from work that they’ve changed.

SUPPORTING FILMS

Following launch, a suite of 30s and 15s were rolled out - focussing on specific features.