Widen The ScreeN
When you see a black person on screen and think you know what happens next, ask yourself why?
Harmful stereotypes have created a bias in all viewers - one that P&G wanted to change.
So we sought to shatter these perceptions with a campaign that widened the screen to capture the full picture of black life.
FILM
We launched with a film designed to raise awareness.
OWN x P&G MEDIA SPOTLIGHT
It got Oprah’s attention - and even more eyeballs on it.
BTS EPISODES
We didn’t stop there - we released BTS episodes, documenting the experiences of the actors in our film and the industry.