DOWNY APRIL FRESH

Our sense of smell is the sense tied closest to memory. For 60 years, the scent of Downy April Fresh has never changed. It’s a scent that takes you back in time - time and time again.

CCO John Patroulis | ECD Joe Mongognia | ACDs Brett Simone & Lillian O’Connor | ART DIRECTOR Alyssa Gaddis